Tuesday, July 12, 2011

The Trump Card: Playing to Win in Work and Life

You may know Ivanka Trump as one of the most recognized and influential business women of our time, but what she shares in The Trump Card is positive advice for any generation. She's the Executive Vice President of Development & Acquisitions, and in charge of the domestic and global expansion of The Trump Organization's real estate interests. Her extraordinary talents include; one time fashion model, jewelery designer [Ivanka Trump Fine Jewelry], world famous media personality, NBC's Emmy nominated, globally syndicated "The Apprentice" as an advisor and now one of the stars of NBC's widely successful "Celebrity Apprentice," and author who is focused on doing the right thing, and presently involved at with three different charities.

In March 2010, Ivanka announced her involvement in the U.N. Foundations Girl Up initiative. The campaign's aim is to recruit young women to support U.N. programs for girls in developing countries. It's a cause Ivanka believes in. Partnering with well-known social activists: Elizabeth Gore and Queen Rania of Jordan, the program hopes to bring awareness and career skills to young women around the world. "Ivanka is a natural role model to young women worldwide and her dedication to adolescent girls and UN issues made her a natural fit for the UN Foundation's Girl Up Campaign," said Kathy Bushkin Calvin, Chief Executive Officer of the UN Foundation. "Working together, we can give girls in developing countries a chance to live up to their potential as the bright, talented girls that they are and set them on the path of becoming the strong, independent and healthy women of tomorrow."

In August of 2010 The Ivanka Trump $30 Girl Up Bracelet made it's debut in InStyle magazine. One hundred percent of the proceeds from this bracelet will provide the world's hardest-to-reach adolescent girls with basic needs such as access to school supplies, clean water, life-saving health services, safety from violence, and more. It is a cause Ivanka is deeply passionate about!

Ivanka also devotes time to her younger brother's charity, the Eric Trump Foundation [St. Jude's Children's Research Hospital] and NYC Police Foundation [whose goal is to promote excellence and improve public safety in the NYPD].

Inspiration. Success. Confidence. Passion.

Although no one is born with these qualities they are the key ingredients for reaching goals, building careers, or turning a blueprint into a breathtaking skyscraper. Her life lessons and hard-won insights have made her nothing short of a rising star in the business world.

She wrote the book because she was eager to share what she's learned at one of the best schools in the country; the Wharton School of Finance at the University of Pennsylvania. She has learned much from both her parents about drive and ambition and exceeding expectations. Many describe her as a straight shooter and fully self-aware. She realizes not only the opportunities she's been given, but the opportunities that she's been able to create for herself. Ivanka takes ownership for her privilege and acknowledges her advantages. She used to be a very private person, but with reality TV that changed all that. What you see is what you get; intelligence, unbridled ambition; graciousness and humility.

If you're trying to land that first job, navigate the workplace, or make a lasting impact, her valuable, practical advice for young women shows them how to:

• Use uncertainty to your advantage-thrive in any environment

• Step up and get noticed at work-focus and efficiency will open doors

• Create a strong and consistent identity-your name and reputation are your best assets

• Know what you want-get the most out of any negotiation.

The book contains insightful and memorable "Bulletins" from her BlackBerry. These are a collection of messages that she has received over the years from people she truly admires. One of today's brightest leaders is Arianna Huffington who taught her "there is nothing more important than not giving into the fears and judgments we drain our spirits with." Over the years she's learned from the best and has been lucky enough to align herself with Russell Simmons, Jonathan Tisch, Cathie Black and Chris DeWolfe, just to name a few. "We've all been dealt a winning hand," she writes, "and it is up to each of us to play it right and smart."

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