Peter Guber writes a book called Tell to Win: Connect, Persuade, and Triumph with the Hidden Power of Story. In this book Guber uses powerful anecdotes to convince readers that there is a huge storehouse of power in memories and stories when selling yourself or a product. He uses the lessons learned from people like Bill Clinton, Nelson Mandela, and Frank Sinatra, who all told him that it is essential to tell a good story when expressing your views. Also, he talks about the time Michael Jackson told him to watch a python stalking a mouse to tell him the importance of drama in your work so that it hooks a listener or audience in a way that is impactful and meaningful to them. This book will be an inspirational tool to help you come up with new ideas of how to get the message of your product out there in a truly meaningful way.
Seth Godin writes a book called Poke the Box, a book about taking the initiative and doing something. The main message of this book is to just do it, just poke the box, just get moving, just get started, no matter what obstacles, what the hindrances, what the factors that may stand in your way, you should just go without thinking or planning or getting permission. Of course, he understands it is a frightening risk, but he suggests that you should think that being mediocre is far more dangerous than just being a failure. This book will inspire you to get moving as fast as you can and to go out and do something no matter what the risks or outcome.
Dr. Frank I. Luntz writes a book called Win: The key principles to take your business from ordinary to extraordinary. In this book he uses many real life examples and business icons to illustrate how having amazing communication skills can really help people take themselves and their business to high and amazing places. He speaks for nine action based principles, such as people centered, paradigm breaking, prioritizing, perfection, partnerships, passion, persuasion, persistence, and principled actions. All of this will inspire and motivate you with this framework of how to exceed.
Stefan Swanepoel writes Surviving your Serengeti: 7 skills to master business and life. This book is targeted to all people trying to keep a business afloat in a somewhat teetering economy. In this book the tale of surviving in Africa's Serengeti provides a variety of useful lessons that can be applied to surviving in business. It talks about the 1.5 million wildebeest that rely on its herd to survive, or how the alligator is opportunistic, or how the cheetah is effective, all small fables that can really teach you about yourself and your business.
And finally, Michael Lewis writes The Big Short, a book Wall Street and business, all done with his investigative and witty style. Though the topic is not a favorite for everyone, the author smartly guides the reader through the world of CDOs, mortgages, various investments, inflated egos, and a lot of it is done with absurd moments that will make you laugh.
Roberto Sedycias works as an IT consultant for PoloMercantil
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