Thursday, July 14, 2011

Business Stripped Bare

We adore Richard Branson. He is a remarkable, candid, and down-to-earth personality, having accomplished some of the most amazing feats in the entrepreneurial world. Richard has an honest, sincere writing style, which is unpretentious and heartwarming. He admits when he could have done something differently or when he has made a mistake, which is refreshingly "naked" in the business world.

He is an adventurous, global entrepreneur who continually strives to challenge the status quo, seeking to make life more pleasurable and exceptional for all peoples. It is abundantly clear how "free" Richard is as he sketches the words making up the lines on the pages of this book. His passion for life and for business, is acutely evident. He places great emphasis on entrepreneurs, and how they "have taken the risk in starting companies, innovating products, and offering the services that make people's lives easier, better and safer." He speaks about how entrepreneurs are among the greatest philanthropists, naming Andrew Carnegie in the nineteenth century to Bill Gates in our day. Richard Branson conveys the uniqueness of entrepreneurship. He explains that it isn't about "getting one over on the customer" or about working alone. It isn't about looking out for yourself as number one or about making loads of money. It isn't about allowing work to take over your life. It is about turning "what excites you in life into capital, so that you can do more of it and move forward with it".

Richard describes entrepreneurship as our "natural state" and that it's really a "big adult word" for something like "playfulness". He says he believes "that drudgery and clock-watching are a terrible betrayal of that universal, inborn entrepreneurial spirit."

The book explains that in our lifetime, indeed in Richard's lifetime, that disturbances in politics, science and technology, have transformed the nature of work particularly in the developed nations. Richard believes that for some of us, it is an incredibly good fortune that we have to think less like employees and more like entrepreneurs.

We like the fact that Richard inspires people to think like entrepreneurs and treats them with respect in dignifying them as adults. He believes that the more responsibility you give people, the better they will work for you. He mentions that the way they have worked has allowed them to live full lives. He says he cannot give people the formula for this, and most probably wouldn't follow it anyway, because we have to respond to the circumstances that we're in while doing the job that we are doing.

Richard aims to empower employers to inspire their employees thereby empowering them. He also seeks to inspire individuals reading the book to become personally empowered, in finding the solutions that work for them.

Overall, we found this book to be an inspiring, captivating read, beneficial to readers seeking to enhance their business journey to success.

Zurieka Model, together with husband James enjoy making a living by means of leveraging the Internet with sustainable online business. They seek to inspire and empower others to design their own lifestyle, and create a life of freedom and contentment.

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