Friday, July 15, 2011

Essential Reading for 2011

At the start of each New Year, millions of Americans make millions of commitments to start or stop doing things, with the ultimate goal of improving their lives. In support of a successful 2011, I thought I would share several of my favorite self-improvement books, covering a broad array of topics. Enjoy!

General Business

Drive, by Daniel Pink, is an amazing book that explains what motivates us to do the things we do. Packed with both research and anecdotal examples, this book blows the cover off such popular motivational tactics as the "carrot and stick."

Influence, by Robert Cialdini, is a great companion book to Drive, as it explores tactics on how to influence others to do what we want them to do. The chapter on the "Law of Reciprocity" alone is worth the purchase!

Sales

Getting to Yes, by Roger Fisher and Robert Ury, is a tremendous book on a subject near and dear to anyone who sells for a living...negotiation. This book is packed with great ideas and tactics for improving negotiation skills and getting more deals done.

Free, by Chris Anderson, is another of those irreverent reads I love so much. This book takes a look at how giving things away for free can actually help you sell a lot more in the long run.

Self-Improvement

Outliers, by Malcolm Gladwell, is possibly his best book yet. If you liked Blink and The Tipping Point, you will love this exploration into what makes people great. It isn't what you might think!

4 Hour Workweek, by Tim Ferriss, is another irreverent read that will change how you approach your job and life in general. Tim is one of my favorite authors, and this is an instant classic.

Weight Loss

4 Hour Body, by Tim Ferriss, is a great book about how to break some commonly held misconceptions about diets and work-out plans. Hot off the press, I highly recommend this one.

Body for Life, by Bill Phillips, is a classic by the founder of fitness giant EAS. It will put you on the path to good health and nutrition.

I love to read, and spend a ton of time in airports doing just that. All of the titles I have recommended are available for Kindle or other electronic readers, as well as in hard copy. I will post about more great books throughout the year, but the ones above will certainly be a great start to building a good "resolution reading list" for 2011.

Sales training programs are built upon the principles of positional selling, with a strong foundation of effective communication skills necessary to identify both your customer's needs and critical opportunities to meet those needs. It includes both the relational and functional sales skills required to communicate and influence customers to take positive action. By focusing on core positional selling techniques rather than a rehearsed "system" sales training equips sales professionals to apply their knowledge across the breadth of clients, organizations and markets.


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