Showing posts with label Designing. Show all posts
Showing posts with label Designing. Show all posts

Thursday, July 14, 2011

Critical Book Review: Designing Your Organization by Amy Kates and Jay R. Galbraith

Since organizations are really a collection of individuals, it makes sense to have both an efficient (doing things right) and effective (doing the right thing) design. Unfortunately, many businesses grow without rhyme or reason as the saying goes. This "loosey goosey" growth potentially creates gaps and misalignment.

In this book, the authors Amy Kates and Jay R. Galbraith, provide an easy to follow design to ensure that the desired results are consistently achieved. This book builds upon their previous work of Designing Organizations.

Even though Designing Your Organization was written to solve organizational design challenges, for me it truly illustrates why many strategic initiatives to performance problems continue to vex leadership. When there is misalignment between strategy, structure, processes, rewards and people, these gaps are counter productive to securing the desired results. Silo solutions are the result of focusing on one challenge without understanding its impact on the other aspects of the organization.

The authors walk the reader through each of these design elements:

StrategyStructureProcessesRewardsPeopleAdditionally, they provided some concrete definitions for the words they used for greater clarity. For example, they defined strategy as a "set of capabilities at which an organization must excel in order to achieve the strategic goals." (pg. 3) Additional defined terms are organizational culture, alignment, competitive advantage and these are just within the first chapter.

Another benefit within this well written book is the inclusion of many simple charts and graphics. As the mind hears or sees words, but thinks in pictures having these visuals helps again to ensure greater clarity and agreement. The simplicity of these graphics only reinforce the basic premise within the 5 Star Organizational Development (OD) model.

Chapter Six takes this model into innovation specific to how to achieve organic growth. Again using the 5 elements, the authors demonstrate how this model can enhance innovation and works with it instead of against it. They also provided a detailed case study to support their approach.

Additional value is provided not only in the Appendix, but in the extensive bibliography and index.

Misalignment creates inconsistencies and those inconsistencies are very expensive in any organization. Having tools to identify those misalignment gaps is necessary. This is why I find the decision tools within the CD-Room to be incredibly helpful. These tools are very user friendly, can be easily adapted to any current organizational challenge and will help you be the be The Red Jacket in a sea of gray suits.

Download this free leadership audit because the real Issue is not "Do they (you) know it," but "Do they (you) want to do it?"

Consider this proven individual diagnostic assessment.

Executive coach and consultant, Leanne Hoagland-Smith partners with forward thinking leaders who want a NEW status quo. Call 219.759.5601 CDT USA to have a conversation about the results you are seeking.


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Sunday, July 10, 2011

Tips On Designing Your Multimedia Product Covers

Photographs for multimedia products are a prerequisite to creating stunning and eye popping Audio CD's, DVD's and or book covers. As a matter of fact if you remember the old saying that 'a picture can say a thousand words' then you will understand that in today's consumer driven society it's never been more truer. So if that's the case isn't it important that authors, coaches, consultants and information marketers become more knowledgeable about how to use photographs to turn browsers into buyers.

Designing Tips Worth Following

Don't worry it's pretty easy to understand and most professionals only need a cursory amount of knowledge, you can leave the vast amount of work and details to their graphic designers. However that doesn't mean you don't need to know anything about the process and what has proven to work. As a matter of fact you have a great responsibility because you will be making the final decision as the buyer and the beneficiary of the profits of your effort.

Here are some tips for you to use when choosing a photograph for a product cover;

The title of the product should be the most prominent feature on the cover.The picture needs to connect the story and the title together it's the glue.Consider not using a picture, that's right choosing colors for a background instead.If you are going to use a photograph then choose one that shares an emotion; happiness, fear, anger, success.You should strive to match color themes between this and all other items in your offerings as they strengthen your brand and give your brand a sense of continuity.

For Graphic Designers...
Now the guidance you give your designer is extremely important, so pay close attention to the following. First begin by sharing the above tips with your designer. Secondly DO NOT tell them that whatever they come up with will be fine. In addition ensure that you get at least 3 versions with the right to have at least 3 revisions for the final version.

Finally pay close attention to the back cover; this is also an important area that requires a great deal of detail. It must carry the same theme from the front it's not an area where you can blend two different styles together for the purpose of hitting multiple emotions or messages. Restrain yourself from trying to say too much on the front and back, instead pick one thought to share and stick with it on both the front and the back.

In closing there will come a time when you will be indecisive and unsure about exactly what will sell. It's at this point you should settle on simplicity, all your selling is ONE emotion, solution, outcome, experience etc. on the outside of your multimedia product. Just ask yourself what the most important point you are trying to convey with your product.

Do you have any products with excellent covers? If so please forward a link to me as I would love to showcase it on this web - paul@adaptonadime.com

If you're ready to go to learn more about how to write your own book and scale it into a Highly Profitable Teaching, Training, Coaching, or Speaking business than go to; http://www.adaptonadime.com/ for your FREE "Fast Start Guide"

Paul Godines helps Authors with the Publishing Process, building the Authors Marketing Platforms (social media, products, coaching programs) Book Promotions (virtual book tours, amazon best seller campaigns, book award competitions) and receiving Publicity for your Book (Radio/TV and in Print.)


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